Job Description

Ready to ignite a retail revolution? We’re hunting for a bold, visionary Director of Marketing to make Ashley | The Wellsville Group the #1 furniture destination in every market we serve. Based in Amherst, NY you’ll craft game-changing strategies, inspire a top-tier team, and drive traffic that fuels explosive sales growth. If you’re a strategic mastermind with a passion for leadership and results, this is your chance to shine with The Wellsville Group! What You’ll Do: Shape the Vision: Build and execute a killer annual marketing plan to boost store traffic, brand buzz, and profitable sales. Spark Excitement: Create in-store offers and messaging that fire up our Sales team and customers, lifting average tickets and making every buy a must. Lead Like a Pro: Mentor a creative Marketing team, fostering collaboration and excellence while guiding one on one. Crush KPIs: Use data-driven insights and AI tools to optimize campaigns, maximize ROI, and own the annual department budget. Build Bridges: Partner with sales leaders, licensees, and AFI’s corporate team to align messaging and innovate events, signage, and promotions. Be the Brand: Champion Ashley’s identity across all channels—print, digital, broadcast, and beyond—while supporting merchandising, training, and charitable initiatives. Who You Are: A strategic thinker with a knack for turning data into traffic-driving wins. A leader with 7+ years of marketing experience, including 3+ in a senior role (retail or furniture a bonus). A master communicator, excelling in verbal, written, and public speaking with a flair for negotiation. Tech-savvy, rocking Microsoft Office, Google Analytics, CRM platforms, and new tools. Detail-obsessed, organized, and committed to confidentiality in financials and HR. Ready to travel for when the business calls for it; GM Meetings, brand audits, etc. Four-year degree in marketing, communications, or related field required (graduate degree preferred). Why You’ll Love It Here: Competitive Pay: A salary that matches your impact, plus performance-driven incentives. Growth That Rocks: Lead a department, and shape the future of a growing retail powerhouse. Team Vibes: Join a crew that’s exciting , impactful , and fresh , where gratitude and collaboration rule. Top-Tier Perks: Health, dental, vision, 401(k), PTO, and sweet employee discounts on Ashley’s finest furnishings. Flexible Base: Work from Amherst, NY, with travel to spark connections across our footprint. Ready to Redefine Retail Marketing? If you’re pumped to lead, innovate, and drive Ashley | The Wellsville Groups growth, we want your vision at The Wellsville Group. Step up, inspire, and make waves—apply now! Compensation details: 90000-110000 Yearly Salary PIf12e725fc5bf-30492-38303641

Job Tags

Work at office, Flexible hours,

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