Key Responsibilities
Industry-Specific Product Strategy & Roadmap
- Define and execute the product vision and roadmap for industry-specific solutions in Fashion & Apparel, Health & Beauty, and Home & Garden.
- Prioritize a feature backlog for each vertical based on merchant needs, business impact, and market trends.
- Deliver clear quarterly product roadmaps and Product Requirement Documents (PRDs) that guide engineering and design teams.
Market & Merchant Insights
- Conduct market research, competitive analysis, and merchant interviews to understand industry trends, merchant challenges, and opportunities.
- Use data-driven insights to inform feature development and enhance Shopline’s competitive advantage in each sector.
- Develop a deep empathy for merchants and their customers, ensuring features are designed with real-world use cases in mind.
- Stay ahead of evolving industry regulations, technological advancements, and consumer behavior shifts that impact e-commerce merchants.
Product Development & Execution
- Work closely with engineering and UX/UI teams to develop and launch features that align with industry-specific merchant needs.
- Manage the end-to-end product lifecycle, from ideation and prototyping to release and iteration, ensuring high-quality feature rollouts.
- Oversee testing and QA to maintain product reliability, security, and user experience standards.
Cross-Functional Collaboration & Go-To-Market Execution
- Partner with engineering, UX/UI, product marketing, and merchant success teams to ensure smooth execution of product launches.
- Work with external partners to integrate industry-relevant tools, payment solutions, logistics providers, and third-party applications.
- Collaborate with the product operations team to develop training materials, tutorials, and demos to educate internal teams and merchants on new feature releases.
- Collaborate with pre-sales and merchant success teams to drive feature adoption through onboarding programs, webinars, and beta programs.
Performance Tracking & Continuous Improvement
- Define and track Key Performance Indicators (KPIs) such as feature adoption, merchant retention, and Gross Merchandise Volume (GMV) growth in target industries.
- Use A/B testing, analytics, and surveys to monitor feature performance and identify opportunities for optimization.
- Iterate and enhance features based on merchant feedback, performance data, and evolving industry trends.
Qualifications & Skills
We are looking for a strategic, data-driven, and execution-focused Product Manager with:
- 6～10+ years of product management experience in e-commerce or marketplace platforms.
- Prior experience building SaaS products or online retail solutions is highly desirable.
- Strong understanding of e-commerce trends and merchant pain points in Fashion & Apparel, Health & Beauty, or Home & Garden industries.
- Proven track record of developing and launching successful B2B or B2B2C products.
- Strong ability to define, measure, and analyze product KPIs and use data to inform decisions.
- Experience with A/B testing, user research, and product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics).
- Strong ability to work across teams including engineering, UX, product marketing, and pre-sales.
- Excellent communication skills to influence stakeholders and align teams on product strategy.
- Ability to translate complex business needs into simple, scalable, and intuitive product features.
- Thrives in a fast-paced, high-growth environment with the ability to manage multiple priorities.
- Self-starter who takes initiative, drives projects to completion, and continuously seeks improvement.
- Passionate about e-commerce innovation and merchants’ success.
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